How does AI affect the marketing department?

Madeleine Lassoued

Madeleine Lassoued
Hør Madeleine Lassoueds speak: Aarhus

The new marketing era

Do you feel that everything is going fast right now? The truth is that it will never go as slowly as it does today. The change is happening at a fast pace and it is important to keep up with whether you want to remain. Thanks to technology that automates and can make better decisions, it changes how we do marketing today but also how to build a marketing department that will work in the new marketing era that are ready for this movement. I will give my best tips for you and also show a few cases on how I and my team succeeded with  this.

  • How does the marketing department change?
  • How did we become a data-driven marketing department at the forefront?
  • How does AI help us?
  • What will be important in the next few years?

Om Madeleine Lassoued

Global Markedsføringschef

M (Volvo Mobility)

Madeleine Lindgren Lassoued har en baggrund i Tech & Start Ups.

Da hun blev del af Bisnode som digitale marketingchef havde hun til opgave at bygge en data-dreven markedsføring op fra bunden og køre den digitale ændring på Bisnode. Allerede efter det første år blev afdelingen nomineret til ”Årets Inhouse Afdeling” og ”Årets Digitale Aktivitet”.

Siden januar 2019 har hun startet en ny rejse nu som Global Markedsføringschef hos M, der er et tech start up indenfor mobility finansieret af Volvo. Her har hun ansvaret for den digitale markedsføring globalt.

I 2019 blev hun af Resumé udnævnt som et af ​​branchens stjerneskud

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