SEO split testing

Dominic Woodman

Dominic Woodman
Hør Dominic Woodmans speak: Aarhus – 26. juni 2019

How a year of SEO split testing changed how I thought SEO worked

If you asked a UX professional whether users prefer one image or two on a blog post, they’d tell you to test it — trying to double guess users is foolish.
Yet for many companies SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently, running over 50 tests across different websites.
I want to share where what has worked, what hasn’t and most importantly how you need to be thinking about SEO in 2019.

Om Dominic Woodman

Senior Digital Consultant

Distilled

Dominic is a senior digital consultant at Distilled, with a background in full stack web development, maths & economics. He’s worked with companies of all sizes from Fortune 10 to small start-ups and writes and speaks regularly.

He’s also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates as much as possible. (And really loves Bruce Springteen.)

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